Jhirmack Inner Beauty spot

Created for Jhirmack in 2000 - long before Dove or anyone else had thought of celebrating the idea of real beauty. A precursor to the multicultural advertising boom we are now seeing, this is a true multicultural spot. It recognizes inner beauty as an idea that crosses cultures. A tiny media budget meant it received only minimal exposure, and the tiny production budget limited us to the use of stock footage, but despite this it was covered in the Globe and Mail and the National Post and fared incredibly well in tracking studies. The poem you hear is an original verse I wrote for the spot. More spots at http://www.barrettandwelsh.com

Category:

Entertainment

Tags:

• shampoo
• TV
• commercial
• spot
• inner
• beauty
• multicultural
• advertising
• ethnic
• packaged
• goods
• marketing