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Published on Mar 13, 2014
NBA Cares, the National Basketball Association's (NBA) global social responsibility program, and WildAid partnered on 'No Hype,' a message to reduce demand for ivory and rhino horn. The message includes six NBA players: Pau Gasol of the Los Angeles Lakers, Tyson Chandler of the New York Knicks, Al Horford of the Atlanta Hawks, Serge Ibaka and Thabo Sefolosha of the Oklahoma City Thunder, and Joakim Noah of the Chicago Bulls. Throughout the message the players hold iconic images of elephants and rhinos from photographer Nick Brandt.