UnSnobby Coffee - OMD - United States - McDonald's

Name: UnSnobby Coffee

Company: OMD

Country: United States

Client: McDonald's

Category: Best Use of Mix media (Multimedia)

Description: Together with McDonalds, we set out on a quest to democratize coffee. Our mission was to ignite a rebellion by tapping into a core value even more fundamental to Washingtonians than our smugness in being coffee sophisticates, and that%u2019s unpretentiousness (you have seen how we dress, haven%u2019t you?). Our charge was to create a backlash to needing a PhD in Italian to order a morning caffeine bomb. To help folks feel guilt-free when they dont leave $.73 in the tip jar. To call it a %u201Clarge%u201D if they want to. To refer to their coffee-jockey by name, not %u201Cbarista.%u201D Coffee without coffee culture; who would have thought?
You see, Starbucks had taught us that coffee was serious, and serious was expensive. We said %u201CThat%u2019s dumb.%u201D

Category:

People & Blogs

Tags:

• UnSnobby
• CoffeeFinal
• one
• minute
• version