Market Segmentation and Targeting

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Uploaded by on Jun 6, 2008

Dr. Capon talks with Ron Boire, former Executive Vice president at Best Buy. See also www.axcesscapon.com.

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Education

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  • It was great to find this outside resource to help our entrepreneurs examine the concept of market segmentation. Focused business content on YouTube is still rare but with great pieces like this perhaps it will inspire others to share.

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