12. Google+ - MediaCom's The Insider: The Impact and Influence of Social Media

How can advertisers benefit from Google+?

After attracting 25m users in just over a month -- a much faster growth rate than social media rivals Facebook, Twitter or MySpace enjoyed at this stage in their development -- demand for Google+ seems promising. But how can advertisers benefit from Google+?

In this clip, Sloan Broderick, Director of Innovation, MediaCom Interaction USA, discusses the opportunities for brands.

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The Impact and Influence of Social Media:

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

Part of MediaCom's The Insider series.

The full webcast can be seen here on our website http://www.mediacom.com/en/news--insights/the-insider/webcast/live-stream.aspx

To sign up for our The Insider program, MediaCom's quarterly communications programme to help advertisers understand the latest trends and topics in the media industry, click here: http://www.mediacom.com/en/news--insights/newsletter-and-webcast-sign-up.aspx

Category:

Entertainment

Tags:

• Carolyn Everson
• Facebook
• Sara Devine
• Volkswagen
• VW
• Sloan Broderick
• MediaCom Interaction
• Michael Kassan
• MediaCom
• MediaCom Global
• MediaComGlobal
• Marketing
• Media
• Social Media
• Social Networking
• Media buying
• Media Planning
• Google+