Andrew McIntyre tells us the major challenge for an art organisation in communicating with
audiences, and his solutions for this.
The British Council presented the "New Audience New Approaches" Audience Development Symposium and Workshops on 18 and 19 November, 2009. The programme looked at innovative approaches to building audiences; the opportunities and challenges arts organisations face in developing new audiences; and creative ideas on how we can generate future audiences in anticipation of the forthcoming West Kowloon Cultural District. For more information, please visit www.britishcouncil.org.hk/arts/newaudience
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