The Making of... "Ford Kinetic Design Advertisement"

...Maureen Graham, Ford of Europes director of Marketing Communications said: Not only is this commercial a huge technical achievement for everyone involved, but it also marks a shift in Ford's advertising strategy. Were not moving away from single model adverts; additionally we're planning campaigns which focus on key attributes of our brand as a whole. In this campaign, we want to emphasise that driving a new Ford car is now a more emotional experience thanks to the impact of 'kinetic design' which has become a recognised styling theme across our portfolio of new models.
Ford kinetic design visualises the driving characteristics of our cars. This advert articulates that by making the cars look like they're moving even when theyre not. We're very pleased with the concept and with the end result."

Category:

Autos & Vehicles

Tags:

• Ford
• Kinetic Design
• Kinetic
• Advert
• Commercial
• Making of
• Clip
• Video
• Mondeo
• Fiesta
• Focus
• Kuga
• S-MAX
• Special Effects

[jlebski]

I have soundtrack in mp3, anyone want?

[HiGradeCinematics]

@zedsump Where you asking for the song on this video? Or the actual add?

[Tjalemao]

No is not. The little Puzzle song is on the BP Ultimate advertise by Ogilvy and is by Buller & Bang. This is another song, which i wish i could find it. :(

[anniiiirockt]

the song title is little puzzle, and peter raeburn ist the man behind it. but i couldnt find anything on youtube???!!!!!

[zedsump]

anyone know what the music/producer was for this ad?

[fazerquest3]

You will find more German brands of cars on an AA truck Before you will see a Ford on one.

[joshuafrostlunn]

designed to look like there moving..... even on the back of an AA wagon ;)