SEI Milano, unbelievable! In 1995 they invented the first on-the-road tv in Italy, kind of user-generated tv before Internet. O. Toscani, at that time creative director at FABRICA, the Benetton communications research centre, was behind it. Have a look of its extra-cool intervals!!
the project did'nt last more than a year . . .the main sposor (Benetton group) decided to close and move capitals toward S.Berlusconi's Mediaset . . .Toscani. . mmmh! isn't what people thinks about
ambaradan66 2 years ago