CEOs can find great value in using twitter.
Twitter allows CEOs to connect with employees, potential employees, clients, vendors, competitors, in a very efficient manner.
Using twitter, CEOs become more approachable. People can send a message informally and give suggestions, comment, complain, or ask a question.
I have had 3 people interviewing with Total Attorneys mention that seeing the CEO on twitter helped positively shape their perception of our organization. Your approachability has an impact on your brand.
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