The new BMW 1 Series. Designer Interview. 2012 F20
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Uploaded by BMW on Nov 18, 2011
An invterview with Adrian van Hooydonk, Senior Vice President BMW Group Design about design and the new BMW 1 Series in particular.
- 230 likes, 24 dislikes
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Once upon a bratwurst, BMW used to make simple, lean and mean driving machines. They were cars designed by real men who meant serious business. They never broadcast their work. They didn't flaunt their factory. They buried themselves in the labs and then emerged with brilliantly understated and conservative designs. Their designs were gradual evolutions, not radical re-dressings aimed to empty the bank accounts of trashy jock/guido Americans before they get won over by even uglier rice mobiles.
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Terrifyingly disappointing. Effete. Detached. Elitist. Idiotic. I'm talking as much about the 1-series as I am about the lame hosts and even BMW's lead designer.
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i think this design have much more bmw spirit, much more elegant compared to the older one, it is one of those cars do not look good on the screen or paper, but much better when you see it on the street.
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@jotz777 you're** annoying** Nice spelling.
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Please don't use people like these two cocks in BMW marketing ever again.
2 months ago 3
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Warum immer noch der Antennenbürzel auf dem Dach? Das lässt sich auch anders lösen.
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i own a e87, omg this car sucks! :/
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@valensi1988 Yeah, my thought exactly. When you actually see it live, it looks really good!
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@danishgurl333 jaaaja i see the same thing but is not a normal space shuttle and is GREEN!!!! something really extrange
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Actually, this looks really good when seen on the street.
When the 3 door coupè will come out you will think back and I bet you all will like it.
And remember that the same thing happened when the first 1 Series came out, so I'm not surprised at all.
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BMW make something sharper this ! And get rid of the hatchback, I think the real BMW is the Coupe and the Sedan !
QuadroHex 3 months ago 13
Oh god, that's just painful to look at...
NineSixtyFour 3 months ago 9