SIMS 141 - Search Advertising: Dr. Hal Varian

Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...

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[2razym]

Great to finally see dr. Varian after reading so many of his papers.

Thanks Berkeley.

[Michael Warner]

The distinction between 'banner ads' which Mr. Varian yells are "BAD" at the start of his presentation and his Google search ads seems almost specious - those links at the top of my search could certainly be described as a 'banner.'

Search for "Coke," click on paid ad (occurs just above the FREE real search result that people using a search engine require to continue using it) - you basic force Coke to pay a "lazy scroll" tax to Google. Which in turn gets past on to the consumer.

[kywoman1644]

for someone just starting to work with SEM, this was a great introduction. Thanks.

[1888junkteam]

excellent work!

[Ajay Garg]

google - search themusicage

[the1sin]

........... boring a lecture

[Jacob Kristensen]

Are you trying to make me fall asleep, half of this was pretty obvious.