Samsung DuoS / Jonglers - Russia campaign - Episode 1

The aim:
A controversial approach to marketing a new mobile phone becomes a very powerful marketing tool for the client Samsung. Working in the zone of Branded Entertainment the aim was to make it clear how Samsung's new DuoS mobile phone can solve a dilemma of having multiple mobile phones - in a black-humour "Guy Ritchie" story-telling format.
The concept involves an edgy thriller delivered in an adult tone suitable for the predominantly male 28-35 target - executed using big budget cinematography the concept 'The Jugglers' delivers a new direction in online communications for Samsung.




Resulting success:
Samsung Russia views the campaign as a new milestone in their brand communication strategy which covers numerous channels such as Viral, Blog, and Community with the support of a central advergaming concept.

The result:
148,648 people visited the site in 1 month after launching (Russia Only).
594,350 view count for 3 viral video in 1 month after launching (Russia Only).
25,883 DuoS phone was sold within 2 month (Russia Only).

http://sugarcube.tv/juggler/

Category:

Entertainment

Tags:

• Guy Ritchie
• Branded Entertainment
• Cheil
• the i
• Cheil worldwide