Corporate Blogging: How it Can Help with Your IPO Roadshow
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Uploaded by OpenViewVenture on Apr 26, 2011
Learn More at OpenView Labs: http://labs.openviewpartners.com/topic/customer-development/marketing-influen...
Can your corporate blog really benefit your IPO roadshow? Yes -- and probably more than you'd expect, says Tom Johansmeyer, Group Marketing Director at Cross Border.
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