What's the most important factor for a well managed account?

This is the second edition of The Search Agent's one-minute Q&A videos. In this video, Bradd Libby, The Search Agency's Manager of AdMax Research and Development, answers the question "What's the most important factor for a well managed account?"

Libby names the most important element, as is your ability to properly track and analyze data. Successfully managing and recording data at the keyword level, and from your website, concerning impressions, positions, clicks, revenue, conversations and click-through rate, can provide new visibility into every detail of your online marketing campaign. This information enables marketers to make more informed decisions and positively impact the results of your marketing efforts.

To learn more about how to improve your campaign, make sure to check out Bradd Libby's posts on The Search Agents blog.

Category:

Education

Tags:

• AdMax
• The Search Agency
• keyword level
• and from your website
• concerning impressions
• positions
• clicks
• revenue
• conversations
• click-through rate
• track and analyze data