Welcome to Success

Welcome to Success - Director Mark Lammert, Producer Heather Rose
In Spring 2008, Niagara College's Marketing and Communications department collaborated with the College's Broadcasting: Radio, Televison, and Film (BRTF) division to add the development and production of a Niagara College television commercial to the curriculum of the Film program. Andrew Stevenson, BRTF faculty member, integrated the project into the curriculum of his third-year film class. The project assignment was presented to the second-year film class in April 2008, prior to the end of the spring term.

The end result is four very different spots, all tied together with Niagara College's "Welcome to Success" brand positioning. The "Welcome to Success" spot is aspirational; "The Chase" is a fun, quirky, feel-good spot; "Breakroom" targets those considering re-training for their next or second career; and "Tomorrow's Heroes" is a powerful 30 seconds of high energy and emotion, highlighting one of Niagara College's many top-rated health and community safety programs, Paramedic training.

Category:

Education

Tags:

• Niagara
• College
• Canada
• Commercials