David Parker - Pricing Strategies: Good, Fast or Cheap? Pick 2!

Customers really want to be treated as segments of one where they get what they want, when they want it, at a price that is advantageous to them -- but how do you meet these demands and still remain a sustainable business? In an age of many choices and steep competition, companies need to determine for each customer what is most important for them. You can't be everything, but exceptional sellers and marketers help customers understand options and make choices.

Category:

Education

Tags:

• Sales
• retail
• pricing strategies