Invest in your retail space

Making technology pay it's way. Getting a return on your investment by Planogramming, category management,floorplanning or space utilization. Start by understaing your range, seeing how it affects your space and then determine how the store will execute the final result.

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News & Politics

Tags:

• space
• utilization
• invest
• retail
• ideas
• plan
• planning
• Pasten
• planogram
• category
• management
• Money
• ROI

[morjarias]

Excellent video... as someone who is in field sales, what I wanted to know is how would you balance the need for a new entrant (with no sales history but with an obvious objective to increase it's sales) against an existing top seller (that wants to maintain the status quo in sales in it's favour) - i.e. who would be placed in the best location ... what could influence the final decision of locating a product on a particular high footfall area/ best shelf? Many thanks

[ppasten]

@morjarias, new entrants are always difficult to give the most opportune position due to the unknown factor. This then hinges on working with merchants and others who know how the products will strategically affect the product mix. This is up the marketers the product type and potential the product can provide. In a field sales situation, it hinges again on all theses things but also the relationships with management of stores, it what I call the "What's in it for me?" factor.

[morjarias]

Thanks for the reply... wish you all Merry Christmas & Happy New Year

[FARISM13]

@ppasten

"it hinges again on all theses things but also the relationships with management of stores, it what I call the "What's in it for me?" factor."

yep, lol

[roostermiller]

This was really interesting in the workings of how to set up a shop. I am a retail manager and they don't teach you this stuff on the way up through the ranks. The company I work for dosn't do this for us at head office and you basicly have to do this stuff yourself on store relay etc. I thank you.