Lee Style Armies PFW SS 2011

Lee Jeans is mobilizing its design troops. Taking its vast denim heritage to the forefront of battle, the denim brand has drafted the best that the Universities have to offer. With their campaign of Own the Moment--individualism that borders on rebellion--Lee has harnessed the raw creative power of the collective design minds from Ateneo, De La Salle-CSB, UP and UST. For six weeks, guided by seasoned fashion insiders, the fashion army of 20 (with 5 students per University), underwent intensive design training and exercise. Expanding boundaries, the new recruits assimilated basics of retail design, collection composition and overall repackaging and styling. With the involvement of these new non-conformists, directional denim is ready to take over.

Category:

Howto & Style

Tags:

• Lee fashion show
• Fashion Show
• CSB
• Ateneo
• UST
• UP
• Style Armies
• Lee Jeans
• Lee PFW 2011