The Pleasure Revolution: Why Games Will Lead the Way (Jesse Schell)

Google Tech Talk (more info below)
November 10, 2011

Presented by Jesse Schell.

ABSTRACT

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains some of the surprising consequences of the new world of pleasure-based design.

About the Speaker:

Jesse is the CEO of Schell Games, the largest game studio in Pennsylvania. He also is a member of the faculty at the Carnegie Mellon University Entertainment Technology Center. Jesse has worked on a wide variety of innovative game and simulation projects, but he is best known for his award winning book The Art of Game Design: A Book of Lenses and for Beyond Facebook, a talk at the 2010 DICE Summit where he described a future where games and life become indistinguishable. He is a former chair of the International Game Developers Association, and in 2004 he was named one of the world's Top 100 Young Innovators by MIT Technology Review. Before starting his own company, Jesse was the Creative Director of the Walt Disney Imagineering Virtual Reality Studio, which helped to develop interactive theme park attractions as well as Toontown Online, the first massively multiplayer game for children. Before that, he worked as writer, director, performer, juggler, comedian, and circus artist for both Freihofer's Mime Circus and the Juggler's Guild.

Category:

Science & Technology

Tags:

• google tech talk
• games
• gamification
• serious games

[jabbaughfc]

Please make it past the first 11 minutes. The first 11 minutes is only example of a way marketing will not work. The presentation after that is very well thought out and challenging.

Great presentation.

[starsky51]

WAIT! Please watch past the 10 minute mark before upvoting akompsupport's comment. The doomsday scenario at the start is only there to show how ridiculous the gamification of everything would be. This was a great talk. After seeing so many people talk about how to gamify everyday experiences, it's good to see some common sense applied! Thank you.

[GamificationForum]

Great talk, learnt a lot from this. I love the section on self-determination, very interesting theory.

[mystrdat]

@starsky51 Doomsday scenario? Man, we're already there.

[GodEquals3]

Gamefy Education!!

[someman7]

Let me save you a LOT of time:

1. "Gamification" is not the way, you can't just assign points to everything: He delivers his vision of the world where everything is based on points, which is kinda scary and thus perhaps worth watching, but then, those are the 11 mins jabbaughfc suggested to skip.

2. People's motivations differ from context to context, "pleasurification" should take all that into account when designing incetives to X.

3. Did I miss anything? Anything at all?

[AvtomatZaKufe]

YOU are the product, ENJOY!

[VigilantnotMilitant]

This lecture is sooo drawn out. His ideas could have easily been conveyed in 10 minutes or less. His psychology is sloppy: control groups, experimental groups, poor explanation of the Flynn effect. And he erroneously bloviates about psychology not being interested in pleasure! Ugh, disrespectful. Read How Pleasure Works: The New Science of Why We Like What We Like and somebody please set this guy straight.

[MagicSysRq]

tldr; derp

[texme]

Bill Hicks is rolling in his grave.

[classicdinner]

@starsky51 "The doomsday scenario at the start is only there to show how ridiculous the gamification of everything would be. "

No. He is being serious.....

[WarrenEBB]

I think "The Pleasure Revolt" would be a much more memorable title for this talk.