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Der innovative Chef

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Uploaded by on Jul 30, 2009

Bionade-Geschäftsführer Peter Kowalsky hat einen massentauglichen Szenedrink etabliert - ein alkoholfreies, gebrautes Erfrischungsgetränk mit Fruchtgeschmack. Auf der FTD-Konferenz "Kreative Zerstörer" verriet er, welcher Typ Chef solche Innovationen mit seinem Team hervorbringen kann.

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