Independent Lens | OBJECTIFIED | Film Clip #2 | PBS
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Uploaded by PBS on Nov 18, 2009
http://www.pbs.org/independentlens/objectified/ How does the design of your cell phone, toothbrush or couch impact your life? Did you ever stop to think about it? Director Gary Hustwit (HELVETICA) looks at our complex relationship with manufactured objects, the people who design them and the creative process behind their work. Step inside the offices of the world's most influential product designers to see how these objects influence us—oftentimes without us even knowing it. In this clip, Apple's Jonathan Ive gets obsessive about design.
OBJECTIFIED premieres Tuesday, November 24 on Independent Lens, a weekly series airing on PBS. Hosted by Maggie Gyllenhaal, the acclaimed series showcases powerful and innovative independent films. Presented by ITVS, Independent Lens is broadcast on PBS stations nationwide. Visit the Web site for more: http://www.pbs.org/independentlens/objectified/
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@547212436 what?
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1:38 what the heck is the kid doing to the poor dad?
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Guy at 1:34 is thinking, "Don't make me beat your ass in front of everybody lil bastard!!!"
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this is the same as film clip #2
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Agreed
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Spoken like a true PC user. Any longtime Mac user knows that the key to it's success is that is the perfect blend of Form AND Function. You're just jealous you don't have one.
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very useful info for me
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Time Team have learned about the Modern Age
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apple is always form over function
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did Jonathan Ive study hypnosis?
SerdarClarkstone 1 year ago 3
Apple's elegance of design (to me) is when the physical attributes "match" the intuitive nature of the product's functions.
voyeurdug 2 years ago 2