Keep existing customers with Microsoft Office 2007

Simon Washbrook from ALKALiNE Design Marketing explains how Microsoft Office, and specifically Microsoft Outlook with Business Contact Manager, has helped his design agency improve customer retention. "Its given us simplicity being able to send emails out to customers on a regular basis helps us improve customer retention. With a database of hundreds of customers we cant ring them all up every week. With Business Contact Manger though, we can generate instant reports on who we need to contact and why. Weve also saved at least an hour a day on our business admin because everything in Microsoft Office talks to each other."

Category:

Science & Technology

Tags:

• small business
• microsoft office
• improve customer retention

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