Pharmacy Marketing - Voice Broadcast for Customer Appreciation Day

We love the new Marketing Solution Center. We have now successfully put all of our stores on it AND more importantly we have developed a system to maintain the data and add to the data.

We utilized it when it first became available to celebrate our 10 year anniversary. The other stores had already celebrated at their stores and ours was coming up. So I conducted a voice blast at our Rattlesnake office and boy could you tell the difference between not doing a voice and performing one. We probably had 3 or 4 TIMES the amount of customers visiting our store as the others.

Since then we have decided that in 2009 this will be our main form of advertising. It's like a rifle in that it targets the exact people you want to target ( i.e. existing customers ).

We're also adding new customers by raffling off plasma TV screens at physician office and all participants have to do is fill out our information card which we then add to Rx solution center. The Dr. offices are specifically targeted for compounding or cancer which we specialize in.

Thanks for the great tool and we will use extensively at our 8 stores.

Sincerely,

Del Parrish R.Ph.

Category:

Education

Tags:

• pharmacy marketing
• ncpa marketing
• testimonial
• pds
• marketing
• solution
• center