Stretch ideas into concepts : first draft

The innovation cycle moves from customer/stakeholder understanding to idea generation to prototyping. Here's a quick sketch of a substep... stretching a few of your many ideas into more complete concepts.
Before choosing a few to prototype.
This is a rough draft video. Looking for feedback to improve it without adding much length.
One question: I've created an example but I don't give the details. Should I go into details on the actual idea? Or simply use it as backdrop?
Another question: Should I add one slide showing "prototypes and role-playing" (the next steps after this one).

Category:

Travel & Events

Tags:

• innovation
• method
• skillset
• idea
• concept
• customer
• journey
• matrix
• quiver
• delivery