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Know Your Meme: Rickroll

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Uploaded on May 19, 2011

Know Your Meme scientist Jamie Dubs brings Rickrolling, a bait-and-switch practice that involves providing a web link supposedly relevant to the topic at hand, but actually re-directs the viewer to Rick Astley's 1987 hit single "Never Gonna Give You Up."

For more: http://knowyourmeme.com/memes/rickroll
Context: http://knowyourmeme.com/memes/bait-an...

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