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Perry Marshall - Copywriting & Hype

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Uploaded by on Aug 27, 2008

When you're writing sales copy to different audiences, understand this: some thrive on hype. Others won't tolerate an ounce of it. Perry Marshall describes the two different mindsets, and how you serve each one depending on the audience you're writing to.

http://www.GladiatorClubVideos.com

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Education

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Standard YouTube License

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