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Cotton to Denim: America's Heartland Series

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Uploaded by on Dec 8, 2008

Farming is like any business. To stay profitable and competitive, you have to find new, more efficient ways to create your products. That's what our Pat McConahay found in Lubbock, Texas, where a group of clever cotton growers not only plant the fields and pick the crop, they own the nearby factory that turns it into denim, a fabric used to make some of the world's most popular fashions. Visit http://tinyurl.com/5caoem
to watch the entire episode 118.

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