ARF 2011: interview with Joan Fitzgerald

‪Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television client and data provider relationships. Joan oversees expansion of comScore's cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for "three-screen" television, Internet and mobile measurement solutions. Ms. FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron's Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during that time included introducing ARB-TV, Arbitron's television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron's first cross-platform measurement initiative, a collaboration between Arbitron, Omniture and comScore to measure audiences for NBC Vancouver Olympics programming.‬

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