Description / Synopsis
Showing professionals in absurdly dangerous situations: an electrician repairing a dilapidated electrical board with his feet in an aquarium, a butcher going through the cold room on a monocycle surrounded by sharp meat-hooks, a building site worker wearing a long boa scarf ready to get caught in the gears of his machine...
Context
Volkswagen Commercial Vehicles has been campaigning for a number of years to provide better safety to professional road users by offering, as standard on the whole range of its vehicles, ABS, driver's airbag and speed control. This represents a higher level of specification than is normal in the commercial sector.
Until now, Volkswagen Commercial Vehicles paid homage to professionals by highlighting the dangers they may face in their daily activities.
Philosophy/Solution
But this year, the Brand and DDB Paris have chosen to create a veritable campaign to encourage responsibility. The objective: remind professionals the risks they take on the road by choosing a vehicle that is certainly cheaper but under-equipped in terms of safety.
The creation at this point had to address a simple problem: how, with this message, not to appear arrogant or lesson-giving but rather remain close and understanding with users? In other words, how to stop responsibility appearing as a synonym of culpability?
Description / Synopsis
Showing professionals in absurdly dangerous situations: an electrician repairing a dilapidated electrical board with his feet in an aquarium, a butcher going through the cold room on a monocycle surrounded by sharp meat-hooks, a building site worker wearing a long boa scarf ready to get caught in the gears of his machine...
Context
Volkswagen Commercial Vehicles has been campaigning for a number of years to provide better safety to professional road users by offering, as standard on the whole range of its vehicles, ABS, driver's airbag and speed control. This represents a higher level of specification than is normal in the commercial sector.
Until now, Volkswagen Commercial Vehicles paid homage to professionals by highlighting the dangers they may face in their daily activities.
Philosophy/Solution
But this year, the Brand and DDB Paris have chosen to create a veritable campaign to encourage responsibility. The objective: remind professionals the risks they take on the road by choosing a vehicle that is certainly cheaper but under-equipped in terms of safety.
The creation at this point had to address a simple problem: how, with this message, not to appear arrogant or lesson-giving but rather remain close and understanding with users? In other words, how to stop responsibility appearing as a synonym of culpability?
Title "Electrician"
Original Title "Electricien"
Agency DDB Paris
City Paris
Production Company: Wanda Productions
Advertiser Volkswagen
Brand Name Volkswagen Commercial Vehicles
Product Name Transporter
Business Sector Other Vehicles
Campaign Name Responsible but not culpable (See the campaign)
Date of First Publication 4/24/2006
Market France
Country of Production France
Language English
Type Web Film
Length 30 seconds
Tagline Why take unnecessary risks at work?
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Electrician Training Videoby CareerColleges118,983 views
:))))))
pisicpetub 1 year ago