Maximizing Super Bowl Media Returns

Ad spending is down, but Super Bowl ads are up to the tune of $3 million per 30 second spot. How do you know your brand its getting full ROI on that kind of investment? Brands that prime the pump with complementary online programs and well-prepared Web sites generally see higher levels of overall consumer engagement and conversation. P&Gs Tide, for example, even used the Super Bowl as a springboard to a consumer-generated advertising contest that ultimately produced one of the highest-recalled spots of the year. Others have found themselves swallowed in unanticipated viral controversy.

Join Pete Blackshaw and Maya Swedowsky for a compelling Webinar on maximizing ROI and consumer engagement around Super Bowl ads. Well tackle the following questions:

How important are early public relations and word-of-mouth?
What role does the brand Web site or commercial fan sites play in the process?
In what ways can Super Bowl ads keep giving via search results—and what other role does search play?
How will tools like Twitter change the dynamics of feedback this year?
What should every TV advertiser be doing now to increase engagement and conversation around their campaigns?
How do consumers watch and engage around TV today? How has this changed?




Date: December 4
Time: 2:00 p.m., EST / 1:00 p.m., Central / 11:00 a.m., PST


For more information and to register, visit: www.nielsen-online.com

Category:

Education

Tags:

• Super
• Bowl
• Nielsen
• Blackshaw
• media
• advertising
• commercials
• marketing

[Kelski1998]

Personally I think NBC overestimated. And shouldve raised the price to only 2.8 mill. I hope CBS who has it next year drops it to 2.8 or 2.9 even. But then thats asking them to have a heart

[tob323]

Hi Pete:

Would you rather have a $3.0 MM SB ad or a team of SM people working on your brand for a year? I'll take the SM team.

TO'B