SM Residences - SM Development Corporation Brand

SMDC opens showroom in sales push
Thursday, January 27, 2011
Source: The Manila Times




THE residential arm of the SM Group will launch what is touted as the biggest residential showroom in the Philippines to boost sales. In a statement, SM Development Corp. (SMDC) said it would unveil Thursday the SMDC Grand Showroom, covering almost 8,000 square meters of the Mall of Asia Complex in Pasay City.

The two-story building has an amphitheater, a lounge, an entertainment deck and a 3,000 square meter showroom, allowing interested buyers to tour SMDC's residential projects.

"With the SMDC Grand Showroom, we are laying out all options in front of them, making it easier for them to weigh one residential property over the other," Bernadette Ramos, SMDC assistant vice president for marketing, said.

The showroom features eight model units from the condominium projects Light Residences, Sun Residences, M Place, Shell Residences, and Jazz Residences, ranging from semi-upgraded studio, upgraded one-bedroom to two-bedroom units with balcony, and an upgraded studio combination type.

The property developer plans to launch five more projects because of the fast take up of its residential developments.

SMDC has a portfolio of 14 residential projects, recently completing its first high-rise development Mezza in Sta. Mesa Manila.

The firm is set to turnover the last cluster development of its mid-rise project Chateau Elysee in Bicutan within the first half.

Also scheduled for turnover this year are Berkeley Residences in the first quarter and Grass Residences Tower 1 in the middle of the year. Field Residences will deliver its second tower within the first half and its third tower within the second half.
- KRISTA ANGELA M. MONTEALEGRE

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