DRTV Marketing - Financing Alternatives

For the rent-to-own and computer layaway business, direct response ad agency Last Second Media of Las Vegas produced this low budget production for Financing Alternatives. With national cable buys on USA and BET, the creative proved that an emotional appeal with believable testimonials can be more cost effective than yell-and-sell. In a cameo-performance of meta-fiction proportions, you'll note the appearance of Last Second Media president, Frank Pournelle. How do you cram in all 4 key motivators of sex, greed, fantasy, and convenience in a computer layaway spot? Look and learn. You can power your own lead generation DRTV campaign with the experts at http://www.lastsecondmedia.tv or call 1-800-334-4500

Category:

Entertainment

Tags:

• advertising
• national
• drtv
• cable
• marketing