Does Mobile Advertising Work for SMBs? Part 2

Good question. The audience is small and fragmented, so how could mobile possibly work for the local pizza shop, restaurant, or antique shop owner? We'll hear from the team leader of the biggest player of all in the mobile advertising space -- Google. Brendon Kraham, team leader for mobile at Google and former director of sales for AdMob, will be presenting an overview of the mobile opportunity for local advertisers. This session will show how local small and medium businesses can cost-effectively reach potential customers through mobile advertising. This presentation will cover targeting abilities as well as example strategies and syndication opportunities. http:www.borrellassociates.com

Category:

Science & Technology

Tags:

• mobile marketing
• location based marketing
• mobile advertising
• mobile search
• mobile display