Tanmiyat Group was a fairly well established property developer in Saudi Arabia but an unknown name in Dubai. They were doing one of the biggest development in the prestigious Dubai Land township coming up in Dubai which no one knew.
Client was launching their project in the Cityscape 2005 were they wanted to create an impact. The client hired the agency just 10 days before the event and asked us to do a complete brand and property awareness campaign. The project was still on the drawing board and needed to be bought alive so that it could be sold during the Cityscape exhibition.
The agency took on the challenging task and delivered the complete package of broacher's, Outdoor, Print & TVC campaign to bring alive the project plans within the 10 days.
The TVC shown was conceptualised and produced within 72 hrs and run on air and in the stall for the Cityscape period. The client managed to sell 80% of the stock they had planned during the Cityscape and came to be seen as a big player in the Dubai Property market.
Agency: B E International. Managing Director: Tagore Berry
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