Retail 2016

Job losses and languishing employment figures, sluggish to flat retail sales and low consumer confidence characterize the current economy. The misery index (unemployment rate + inflation rate) has also continued to rise, with the combined effect of increasing the expected length of recovery before major economic rates establish new levels of 'normal'.

In addition, polarization across demographic groups has begun to emerge, creating opportunities for marketers to appeal to vastly different households with varying purchase behaviors -- and budgets. As we look farther ahead into the future, how will the current recession leave its legacy on the 'new' economy of 2015 and beyond? What lessons can be leveraged to ensure manufacturers and retailers remain competitive for increasingly discretionary shopper dollars? Areas of focus include the changing value proposition, the 'trend' of multi-channel shopping, and the new, broadened definition of convenience. Evolving, customized store formats and expanded product assortments are also explored.

Category:

News & Politics

Tags:

• retail trends
• Todd Hale
• retail
• product assortment
• convenience
• store format
• multi-channel shopping