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Red Bull Event truck in ALaska on a frozen lake heading to iditorod

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Uploaded by on Mar 20, 2009

I was responsible for development, execution and managment of this entrepreneurial exclusive grass roots marketing program,The Red Bull Pinzgauer Project, Ready To Party Truck. I Developed and grew the Pinz project to a full power national grass roots mobile marketing program equipped with expandable sound, DJ, Video projection and the capacity to produce and support events.I built developed and managed this program for Red Bull North America, creating 8 trucks still running though out the nation, building brand and image on the grass roots level

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Uploader Comments (kristafareye)

  • driving out to the Iditarod, got stuck in soft snow, had to stay the night, was rescued by a bush pilot who was folowing me for fun, took me to his cabin for the night, woke me up very early the ground was solid, decided to drive back to Anchorage, 5 feet of snow dumped that day on the way out, Lucky I made it out otherwise I would have been snowed in until it melted..... fun adventure for sure

  • driving out to the Iditarod

  • it was a mechanical nightmare, due to the engine size and the weight of the build

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  • @kristafareye Care to elaborate?

  • Why was the Red Bull Pinzgauer dismantled?

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