7 - NICHE - demographics vs psychographics

Many entrepreneurs make the mistake of defining their target purely based on things like: gender, age, income, geography and ethnicity. But you can't ignore that people group based on passions and values not skin colour and wallet size.

Category:

People & Blogs

Tags:

• marketing
• niche
• green
• business
• holistic
• practitioners
• word
• of
• mouth
• conscious
• BALLE

[heartharmony1]

Great video - good simple explanation between psychographics and demographics!

[radicalbusiness]

thanks so much for taking the time to write that. yeah. it's not rocket science hey?

[palarjones]

I believe in psychographics. Look at the last four elections. cool

[radicalbusiness]

thanks for the comment. much appreciated.

[iimthelucky1]

Appreciate such an interesting, informative and refreshing new way to view people and their/my niche. Thx JStapo

[Elissalandon]

great thoughts...

[chadastanley]

Thanks for sharing this nice video bro. ; )

[Petrof51]

Makes sense thanks for the input.

[Zulfus]

I've just been struggling with the incomplete-ness of demographics all day. Cheers.

[malaynadawn]

You misspelled "psychographics" on your title card! Can you correct it?