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Actions Transactions And Reactions: Talking Social Media Measurement With Brian Solis

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Uploaded by on Jun 29, 2011

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Today is Social Media Day, and we are excited to share our interview with Brian Solis. Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage! He is also a principal at the Altimeter Group, an advisory firm dealing with disruptive technologies. Bruno and Brian cover many different topics including companies that "get" social media, the concept of Nine-Inch Marketing, and measuring effectiveness of social media campaigns. Watch the video and learn more from the man Bruno titled a "Social Media Anthropologist!"

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  • "intentional design across the entire brand experience, including social media". Nice meme - I'll use that; thanks, Brian.

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