Amanda Watlington, Searching for Profit, on YouTube and Video Marketing by Greg Jarboe

This is a must-read book for any marketer considering adding video to their companys online marketing initiatives. Jarboe has written an easy-to-read book that fuses valuable tactical best-practice information for YouTube marketing with how to strategically and successfully integrate YouTube into the corporate marketing plan.

-- Amanda Watlington, Ph.D., APR, Owner, Searching for Profit

Amanda Watlington
Owner
Searching for Profit
Amanda Watlington is owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses, using search engines, RSS, blogs, podcasting, or other new media to deliver their messages. An industry thought leader and an internationally-recognized speaker, Amanda has led sessions on search marketing, web strategy, and social media at Search Engine Strategies, Webmaster World, Ad:tech, and DMA. She shares her views of where search marketing is headed on her blog, Blogs and Feeds, and as a blogger for Search Engine Watch.

Published by Wiley, YouTube and Video Marketing: An Hour a Day goes on sale on August 17, 2009. This 504-page guide provides extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. For more information about the paperback book or to read excerpts of Chapters 1 and 11, go to http://www.wiley.com/go/youtubehouraday.

Category:

Science & Technology

Tags:

• video search marketing
• amanda watlington
• searching for profit
• greg jarboe
• seo-pr