kolavari di.flv

Directed by Aishwarya Dhanush
Produced by Kasthuri Raja
Starring Dhanush , Shruti Haasan
Music by Anirudh
Cinematography Velraj
Editing by Kola Bhaskar
Release date(s) 14 January 2012
Country India
Language Tamil


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Single Track : Why This Kola Veri'di . . .
Singers: Dhanush
Lyricist: Dhanush


Few regional songs can boast of what Why this Kolaveri di has achieved - being the top grosser on every online music site. The official numbers are that it has already crossed over 2.3 million hits and still counting.

In this era of viral marketing where an idea or product spreads like a virus by word of mouth on the social networking sites, Kolaveri di just beat all the viral marketing concepts; it is close to spreading an epidemic online.

The lyrics are ridiculously funny and the music is a monotone. Yet, it is a rage.

Indian kids across the world are latching onto it.

Given that, India is a young country with 35% of the population less than 28 years of age, anything that caters to the young tastes, is bound to go viral.

Statistics of whether 25% or 35% of the population is young can be debatable, but what is no longer debatable, is the fact that the likes and dislikes of the youth cannot be ignored. Every kid below the age of 20 has an opinion about Kolevari di, every minute there is an opinion being generated and circulated on the Facebook status bar about this song.

And it has only been a week since the song has been released. The attention the song has received on the social media is solely responsible for it being such a humungous hit. It is already being called the Youth Anthem.

This just released song is yet to feature in a film to be directed by Aishwarya, Rajnikant's daughter. And it is sung by her husband Dhanush.

As the son-in-law of Rajnikant, Dhanush is certainly on the right side of the viral marketing strategies. Not very long ago the entire nation was swept by the jokes circulating on Rajnikant, straight after the release of Robot. That was some viral marketing.

Why this Kolaveri di apparently means 'why so much rage, so much anger towards me, girl'. The rest of lyrics are fairly disjointed. "This song is for the soup boys, we don't have a choice" or "moon colour is white, night colour is black".

All told it is a simple, peppy and very hummable song. Since it is so repetitive, it is easy for everybody to sing along; maybe that is part of its charm. It is certainly worth a listen, if for nothing else, then to understand what appeals to teens. Google is full of information on Kolaveri di and Twitter is full of thumbs ups for the song. One of the sites worth visiting is the one that has the complete English translation of the song.

Simple, no frills, no fuss and clean fun. Maybe this is what today's teens are looking for. Maybe that is why Kolaveri di is so appealing. Or maybe Rajnikant rules, after all.

Lyrics:


yo boys i am singing song
soup song
flop song
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
rhythm correct
why this kolaveri kolaveri kolaveri di
maintain please
why this kolaveri..di

distance la moon-u moon-u
moon-u color-u white-u
white background night-u nigth-u
night-u color-u black-u

why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di

white skin-u girl-u girl-u
girl-u heart-u black-u
eyes-u eyes-u meet-u meet-u
my future dark

why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di

maama notes eduthuko
apdiye kaila snacks eduthuko
pa pa paan pa pa paan pa pa paa pa pa paan
sariya vaasi
super maama ready
ready 1 2 3 4

whaa wat a change over maama

ok maama now tune change-u

kaila glass
only english..

hand la glass
glass la scotch
eyes-u full-aa tear-u
empty life-u
girl-u come-u
life reverse gear-u
lovvu lovvu
oh my lovvu
you showed me bouv-u
cow-u cow-u holi cow-u
i want u hear now-u
god i m dying now-u
she is happy how-u

this song for soup boys-u
we dont have choice-u

why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di

flop song

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Almost everyone can understand this song..
anyway here are the meaning for few words Kolaveri - Killer rage or Murderous Rage.

"Soup Song" - Love failure Song
"Soup Boys" - Boys who failed in love

Category:

Entertainment

Tags:

• kolavari
• di

[amirafzal99]

Wat kolaveri d? Wat is this k dddddd.......?

[6131560]

inki maa ka chola..

[inayathullamk]

@trophy1958

[ugihigi]

Super hit

[RAK12345GHT]

what is kolaveri