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The Games Kids Play - Y Water™

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Uploaded on Jun 15, 2009

Thomas Arndt, founder and CEO of Y Water™, risked his life savings to create a healthy childrens drink in a never-before-attempted package. To develop the unique packaging, Arndt contacted Yves Béhar, founder of the renowned design firm, fuseproject. But a design is just a design unless it can be manufactured. At the end of his rope, two years and 40 manufacturers later, Eastman came to the rescue.

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