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I nuovi imperativi del marketing: conosci il tuo cliente.

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Published on Jan 11, 2013

L'enorme quantità di dati generati oggi dai clienti permette a chi lavora nel marketing di ottenere un profilo del cliente, non solo come segmento o target di mercato, ma come singolo individuo. E capire le esigenze personali di ciascuno di loro.

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