.V. for MURAT PARIS: An interactive press advertisement for fashionista geekettes.
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Uploaded by AgenceVpub on Nov 25, 2011
Murat Paris, in the line with its digital communication, initiated by the casting of its muses organized on Facebook, presents an interactive press ad revealing the scope of its collection.
Surfing on the growing interest in new technologies by those who refer to themselves as fashionista geekettes, Agency .V. has come up with an innovative experience that combines Print and Cellphone creating an m-commerce gateway from magazine press to the point of sale.
By putting your iPhone on the place provided for this purpose, the advertisement comes to life and allows you to browse a collection with character. And it all happens directly, without having to install any applications beforehand.
Simply swipe the screen with your finger to scroll through the rings and bracelets.
Click on the jewellery to learn more, find out the price and locate the nearest shop.
As a bonus, the mobile device enables readers to discover a video of the backstage casting.
Behind the scenes of the campaign on Youtube:
http://www.youtube.com/muratparisfr
Murat Paris on Facebook:
http://www.facebook.com/fanpagemurat
The brand's website:
http://www.murat-paris.com/
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Need that song!!! Can somebody help? Recognition app couldn't find that tune. Big thx
funkyfaris 2 months ago