Mobile: Social networking software on wireless devices

http://www.ibm.com/software/lotus/category/mobile-wireless/?cm_mmc=agus_itepl... John Carini of iEnterprises integrates social networking technologies into his business to increase customer engagement. In this video, he demonstrates how businesses can leverage and unlock the power of web 2.0 tools and social computing to develop a deeper connection with their customers.

John Carini, iEnterprises:
"We provide our CRM solutions and other solutions on wireless devices. And that allows people to work better, faster, stronger. Its very innovative today, whats happening in the world of wireless technology. People are demanding to do everything, right there, on the spot. And providing CRM on a wireless device, that allows them to do their job wherever they are, even at the soccer game watching their kids. They can get their job done, and they never miss a beat.

"We've been able to integrate our product with Lotus social networking technologies, and thats made our customers much more effective. They're able to leverage their relationships inside of our applications. And social networking, again, its just exploding."

Category:

Science & Technology

Tags:

• mobile
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