John Kosner, ESPN Digital Media, on the app economy

John Kosner leads all of ESPN's Digital Media properties, including ESPN.com, ESPN360.com, the live sports event broadband network and all content development for Mobile, Interactive Television, Interactive Gaming and other emerging digital media.A 27-year-veteran of sports media, John is a big fan of the freemium model when it comes to apps. As the founder of appnation conference, Drew Ianni, or KPCB's Matt Murphy, he wouldn't rely on individual app sales but tries to engage his audience to download ESPN's mostly free apps followed by upselling elements through subscription models.

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Entertainment

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• john kosner
• espn
• app
• app economy
• app nation
• interview
• appstory