Johnson King Blog - reaction to Twitter ads

Twitter announced plans this week to start introducing promoted tweets at the top of some of its search results pages, in a style similar to keyword advertising models a move thats been branded highly controversial given how vehemently the company has avoided commercialisation until now. Already, Twitters new revenue model has attracted several big name companies, from Red Bull to Starbucks, and has been broadly welcomed by advertising and marketing communities worldwide.

However, user reaction to the announcement has been mixed already one survey (http://www.telegraph.co.uk/technology/twitter/7590438/Twitter-users-unhappy-wit­h-promoted-tweets.html) suggests that 68 percent of users are unhappy with the prospect of receiving branded tweets.

So what does the future hold for Twitter, in light of this weeks announcement? We asked one of our social media experts Richard Scarlett to canvas the JK office and gauge reaction to the prospect of promotional tweeting. Heres what he uncovered:

Category:

Science & Technology

Tags:

• VoxPop
• 0001