Nicorette and the Isle of Wight have announced a smoke-free initiative supported by re-naming the Island, to the Isle of Icy White. The initiative to turn the island totally smoke-free will take place for 24 hours on 1st July, to mark 2-years since the UK Smoking Legislation. We celebrated the announcement in London's Liverpool Street Station on June 4th 2009 with a massive Isle of Icy White ice sculpture.
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