Behind the scenes of a WOW! Commercial with Jessie the Jack Russell Terrier

These commercials are what we call our "Dogologue" campaign—our made up word merging dogs with monologue. Our goal was to figure out a way to share back what we often hear from our customers—that the WOW! Experience is different. So we thought we would tell it to you as if it were through the eyes of a dog.

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People & Blogs

[JustJesse197]

Loved the behind the scenes video!! It's so cool to see what goes into making an awesome commercial. Jesse's such a cutie pie! =o)

[RikoTakumaJ]

Wonderful video as always, it's great to see the stars of the commercial in their own videos. Clearly anyone who has something ill to say about these great guys are simply jealous.

[JakobRW]

I actually think the one who disliked the vid was my dog...

[caligurlz1997]

Wow big fan of Jesse!!!!!! You've inspired me to start training my new dog! I'm olny 13 but I've taught my dog to; sit, lie down, shake, roleover, and I pull out a gun and shoot her and she starts to fall down, then I shoot her again and she roles on her side and plays dead! It's so cute but she's not any where close to Jesse. The only diffrence between my tricks and yours is I do mine with sighn language! She is so smart and I love her so much!!!! U rock Jesse!

[baldwinsb76]

I am a JR lover and would LOVE to have this kiddo zonk out with me at the end of his hard workday! What a CHAMP! Congrats, Jesse and Heather

[JustJesse197Fan]

Way to go, Jesse!!! =o)  You ROCKED this commercial!!

[sonofconabeau]

I just love your dog !! :–))

[analysia14]

way awesome really cute! :)

[AnimalLoverLizzy]

Toooo cuuuute!