Honda Civic 'Spark' HD TV ad

When Honda engineers set about designing the new Civic, they ventured into the unknown with just the spark of an idea. This film shows the journey of that spark, from the moment of its birth, through the challenges it overcomes, and the different paths it follows, until it finally culminates in the new Honda Civic. A VO explains: "The unknown. Where all ideas start. It's not an easy place to go, but keep going. Because you'll always end up somewhere new. Isn't that why we call it 'the great unknown'?"

• Category

  Autos & Vehicles

[ben shepherd]

I love this advert purerly because of the song

[Nicholas Barrett]

This ad makes me think that Honda think they've just invented the car.

[wayne7570]

That car is rediciuls

[wayne7570]

I wish my car can do it did you use real sparks????

[jeremyshaw1]

Clever reference to the 2011 earthquake and tsunami that forced them to move most of their Euro Civic development out of Japan, and into the UK.

[Josephine Querijero]

I have a Honda Civic 2010 so it's only 2 years old but something is wrong with the break pad so my son who uses it was told last year when it was serviced. So this year, we brought it to our Honda dealer service and parts department in Hillside, New York. The service advisor, his name is Daniel Fini, quoted us $355 before even the car was looked at. After it was looked at, the price went up because the rotor had to be changed. It's just two years old!!!!

[Ryan Tovani]

Garrison Keillor is the real hero

[jayman691]

SBTRKT- Go Bang :)

[suneelboppana]

There is lot of meaning in this add. some of the ideas will end like the spark hit the rock, some of them will raise even though they sunk in the water and some become real. I like this add.

[epolce]

respect! for art, copy and director.

[EwanTBC]

You see, if more adverts were like this, perhaps I wouldn't mind having them before my video.

Companies need to be more inventive!! I like this advert so much, I've actually willingly watched it multiple times!!