Engadget comercial contest _ lolec

well, I participate in engadget comercial contest, we are still waiting for the results. Hope you like it.

Category:

Film & Animation

Tags:

• engadget
• lolec
• comercial

[IronyCoast]

looks like we had the same idea.

[lolec3d]

yea, good luck in the contest!... btw how did you get the idea, i get it when thinking in how to show the big amount of gadgets they have. this is the only whay i figured.

[IronyCoast]

What was your process? I had a nested comp within a nested comp within a nested comp, etc etc... The hardest part was smoothing out the transitions from one zoom to the next.

[IronyCoast]

For me, it was trying to portray the never-ending updates and how something you just read is already outdated five minutes later. And it just so happened that at the same time I read about the contest, there were a ton of new gadgets with screens on them, so it all just sort of came together in one burst. I first read about the contest at like 1am one night, and had the basis of the commercial done a couple of hours later.